Your product solves a real problem. Your GTM doesn't. Yet.
GTM for climate-tech, ESG data, and compliance SaaS. Built for this market. Nothing else.
THE PROMISE
One story that sticks. Finally.
It's not hypergrowth you're after. It's a GTM that runs without you. Here's what that looks like:
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One buyer. One story.
No more five pitches for five stakeholders. Everyone selling the same thing.
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A motion the team can run.
Deals move because the system works. Not because the founder stepped in.
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Pipeline you can explain.
Consistent, qualified. Not a spike. Not heroics. Repeatable.
THE CHALLENGE
This is what broken GTM looks like.
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The team is selling to the wrong stakeholder
Sustainability teams champion your product. Finance and Legal make the decision. Most teams never close that gap.
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The message doesn't survive the buying committee
One story for the CSO, another for the CFO, another on the website. Nothing is consistent and procurement can't find a reason to move fast.
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The motion lives in the founder's head
Every deal is handled differently. There's no repeatable playbook. You're scaling headcount without scaling the system, and CAC is climbing.
This is costing you deals you should be winning. The fix starts with the system.
WHAT WE DO
Three layers. Choose your depth.
Start where you need to. Add layers as you grow. Each layer includes everything below it.
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Most ESG SaaS teams are selling to the sustainability team. The actual buying decision is made in Finance and Legal. We fix that.
In 2–3 weeks, we define your real ICP across the full ESG buying committee — and build the scoring system your reps use from day one.
What you get:Full ICP definition across Sustainability, Finance, Legal, and Ops stakeholders
Tiered account scoring — T1, T2, T3 — so reps stop chasing the wrong deals
Qualification playbook for discovery calls
Outbound framework built for enterprise procurement cycles
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Your ICP is clear. Now say it so compliance-driven buyers actually listen.
We rewrite your positioning, messaging, and core pages so your whole team has one story — and it maps directly to how CSRD, SEC, and procurement deadlines create urgency.
Everything in Layer 1, plus:
One positioning line the whole company can repeat without thinking
Messaging framework mapped per buyer persona (Champion, DM, Influencer)
Landing page and sales deck rewrites
Compliance-to-commercial narrative that turns regulatory pressure into pipeline
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ICP, story, and a working sales motion. The full system your team runs week after week — without rebuilding it every time a new regulation drops.
Everything in Layer 2, plus:
Sales motion designed around how ESG buyers actually buy
Discovery structure that surfaces regulatory pressure, board mandates, and timeline
Stage-by-stage assets: demo, proposal, follow-up, objection handling
30/60/90 GTM activation roadmap
HOW WE WORK
Clear steps to momentum
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01
Book a Call
30 minutes. We’ll tell you where your GTM is breaking and whether we're the right fit. No pitch.
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02
Share the context
Intake form, CRM data, current positioning, call recordings. We do the analysis and come back with a clear view of what to fix first.
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03
Do the Work
Live workshops to build, validate, and align. Your team in the room. Decisions made, not deferred.
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04
Walk away with a system
Full deliverable pack. Documented, activated, and yours. Built for how ESG buyers actually buy.
Real teams. Real markets. Real results.
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"Polina is a master of stakeholder management... Her bar for quality is uncompromising."
— GTM Leader, Microsoft (anonymized)
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"The team brought clarity, structure, and momentum to complex efforts ... Their work consistently drives meaningful impact and business outcomes."
— GTM Leader, Series B SaaS (anonymized)
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"Finally we've clarified things we’d been stuck on for months. The process was thoughtful, practical, and immediately useful."
— Founder, B2B SaaS (anonymized)
LET’S TALK