Your GTM isn't keeping up with your product. Pick your program.
Three structured programs for climate-tech, ESG data, and compliance SaaS teams. Start where you need to. Each program includes everything below it.
PROGRAMS
Three programs. Built for how ESG buyers actually buy.
Know Your Buyer
Stop guessing which stakeholder in the ESG buying committee is your real buyer. In 2–3 weeks, We define your ICP across Sustainability, Finance, Legal, and Ops — so every outbound message, sales conversation, and campaign lands on the right person with the right argument.
What's included
Full ICP definition across the ESG buying committee
Tiered account scoring (T1/T2/T3) — so reps qualify fast and stop chasing the wrong deals
Qualification playbook for discovery calls
Outbound framework built for enterprise procurement cycles
Investment
CAD $6,500
Scoped to your stage and needs.
Delivered in 4-5 weeks, or you don’t pay.
Own Your Story
Your ICP is clear. Now say it so compliance-driven buyers actually listen. We rewrite your positioning, messaging, and core pages so your whole team tells one story — mapped directly to how CSRD, SEC, and procurement deadlines create urgency.
What's included
Everything in the Foundation, plus:
One positioning line the whole company repeats without thinking
Messaging framework mapped per buyer persona: Champion, Decision Maker, Influencer
Landing page and sales deck rewrites
Compliance-to-commercial narrative that turns regulatory pressure into pipeline
Investment
CAD $10,500
Scoped to your stage and needs.
Delivered in 4-6 weeks, or you don’t pay.
Build Your Motion
ICP, story, and a working sales motion. The full system your team runs week after week — without rebuilding it every time a new regulation drops or a new market opens.
What's included
Everything in The Narrative, plus:
Sales motion designed around how ESG buyers actually buy
Discovery structure that surfaces regulatory pressure, board mandates, and timeline without feeling like an interrogation
Stage-by-stage assets: demo, proposal, follow-up, objection handling
30/60/90 GTM activation roadmap
Investment
CAD $16,500
Scoped to your stage and needs.
Delivered in 5-6 weeks, or you don’t pay.
Not Sure Where to Start?
Get a GTM Diagnostic for a structured audit of where your GTM currently stands.
CAD $1,800, Delivered in one week
ADVISORY
Ongoing support for teams that need a senior GTM operator in the room
Not every engagement is a sprint. Some teams need a strategic partner embedded over time — to guide market expansion, build partner ecosystems, or help a new VP GTM ramp into an ESG market they don't yet know.
Strategic GTM Retainer
Monthly senior advisory for climate-tech and ESG SaaS teams executing on a GTM motion. I join your rhythm — weekly or biweekly — to pressure-test decisions, unblock the team, and keep the strategy sharp as the market moves
What's included
Weekly or biweekly senior advisory sessions
Async support between sessions for decisions, copy, and strategy questions
Ongoing ICP and messaging refinement as the market shifts
Pipeline and deal review — pressure-testing what's working and what isn't
Direct input on hiring briefs, agency briefs, and partner conversations
Investment
CAD $6,500/month
Scoped to your stage and needs.
3 month minimum.
Fractional GTM Lead
Embedded GTM leadership for teams that need more than advice — they need someone running the function. I work alongside your founder or VP to build the playbook, hire against it, and hand it off when the time is right.
What's included
Embedded GTM leadership across strategy and execution
Ownership of GTM roadmap, priorities, and team rhythm
Hiring support — role definition, interview process, candidate assessment
Direct management or coordination of marketing, sales, and partnerships
Structured handoff plan so the function runs without me when the time is right
Investment
Scoped for your team.
6 month minimum.
ADD-ONS
Standalone work for specific gaps.
Additional strategy assets and working sessions are available for active clients and one-off needs
How it Looks in Practice
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01
Book a Call
30 minutes. We’ll tell you where your GTM is breaking and whether we're the right fit. No pitch.
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02
Share the context
Intake form, CRM data, current positioning, call recordings. We do the analysis and come back with a clear view of what to fix first.
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03
Do the Work
Live workshops to build, validate, and align. Your team in the room. Decisions made, not deferred.
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04
Walk away with a system
Full deliverable pack. Documented, activated, and yours. Built for how ESG buyers actually buy.
Ready to start? Let's scope it together.
30 minutes to align on scope, timeline, and fit. I'll come prepared. You leave with a clear next step.